One afternoon at my job a couple of years back, an alert popped up on my mobile device: my paycheck had come through. It was a decent sum for a student, so I did my usual when payday arrived: I opened every single shopping app on my device. From Amazon to Zara, the list was endless. Within the space of an hour, I had spent ÂŁ90 on apparel, decorative items and a completely unused weighted blanket that I never used.
A few days later, I went online again and bought a hairdryer. I already had one, but thought an extra one wouldn't be a problem. Then I added LED strip lights and two shoes that didn't even fit me. This wasn’t new behaviour. In fact, I’d been notorious for it since I started earning.
Whenever I felt anxious, exhausted or bored, I would mindlessly scroll until it always culminated in an unplanned shopping spree. My justification was always: “Oh well, it’s just £5.” But £5 turned into £10, then £20, and continued.
I was never completely certain about the reason. Perhaps it was due to my upbringing in a low-income family, where we’d experience months without buying new clothes or anything to decorate the home. So any moment I had some disposable income, there was always a subconscious desire for new and thrilling things. Or possibly, and almost certainly, I was just financially irresponsible and gave in easily to capitalism’s demands.
Eventually, I decided to try a novel idea. Before buying any item, I’d put it in my basket, wait 24 hours, then make a choice on whether to check out. The greatest advantage of this technique was that it provided me space to reflect – something I’d never taken. For the first time since I turned 18, I began asking myself: “Do I truly require this? Is it within my budget?” Most of the time, the answer was negative.
If I accessed my shopping apps and found products lingering in my basket, I’d clear them out and begin anew. By employing this method, I stopped buying things that I knew deep down I would never use. I once wanted to purchasing three board games, but after a waiting period before going to the store, I realised I never actually play board games.
I also wanted to buy a disposable film camera for my first holiday to the coast. After pausing I remembered I had a phone, like everybody else, that features a perfectly adequate camera, and thus did not need to buy a dedicated camera.
It additionally signifies I am more selective about the things I do buy, and I can at last review my financial records devoid of feeling guilt or discomfort.
Of course, there have been times I’ve slipped back into previous patterns – it’s only natural. The difference now is that I can recognise the signs sooner, particularly when I’m rushing into a transaction. I’ve realised boredom is a powerful trigger. It’s perhaps the biggest driver of my reckless expenditure.
Consumer culture exploits this boredom and our desire for instant gratification. That’s the reason, looking back, forcing myself to pause before buying has felt strangely liberating. To be able to have command over my impulses and reaffirming that I don’t need to spend my hard-earned money on non-essential products feels as radical as it is simple.
Lena is a seasoned betting analyst with a passion for data-driven strategies and helping bettors make informed decisions.